SEO (Search Engine Optimisation) is a type of digital marketing which concentrates specifically on driving a website’s position higher in engine search results on sites such as Google, Yahoo, and Bing. Search engines are the most popular means of bringing organic (non-paid) traffic to a website; this makes Search Engine Optimisation highly competitive. A successful SEO campaign strategy can generate a high level of exposure a business.
Any SEO strategy must look natural. Search engines frequently see-through attempts to cater to the search engine instead of the needs of the user; this often results in a lower site ranking. “Cloaking” is when a website can have all the necessary keywords and strategies on the surface, such as; information-rich content, but doesn’t offer any real value for the user. You should always ask yourself, what benefits does my website offer to other users first, before embarking on an SEO campaign strategy.